KTLA is a unique place to reach a growing population abandoned by other aging networks. Scarborough Research in 2002 found that KTLA, ktla.com, The Los Angeles Times, Sunday Los Angles Times, latimes.com, and La Opinion Sunday has a combined reach of the much sought after 18-34 year olds (60%).

Exclusive desirable audience

Our brand is fresh. It delivers a new crowd of coveted, affluent people, who are spending more. This audience is establishing brand loyalties that will remain with them for the rest of their lives. This market has always been one that loves the fresh, the new, the latest and our viewers are no exception. These coveted consumers are experiencing a rise in disposable income and realize they have even more money to buy what they want. Repeatedly, local research proves that our audience is more likely than other station's audiences to earn high incomes.

Target audience enhancement

KTLA is completely focused on the diverse population of our Southern California marketplace. This is done through a hipper style, new specialty programming like our SAP (Second Audio Program) shows and SAP commercials. KTLA'S audience continues to mirror the multicultural population of Southern California.