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Your Success
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Advertising works
The most aggressive and consistent advertisers are the most successful.
Advertising can generate customers now, and in the future. A campaign
that is vigorous and positive can bring consumers into the marketplace,
regardless of the economy.
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Why Television?
The Television Bureau of Advertising states, "The public's
perception of advertising in media is critical in the process of selling
products and services. Television gets nearly half the votes for Most
Authoritative and 74% for Most Exciting, driven by TV's ability to deliver
the advertiser's message utilizing sight, sound, motion, emotion and color."
- TVB Web
Site --TV Basics, Image of Advertising in Major Media.
Why the Internet?
Explore opportunities to advertise on our Web site.
See creative specs.
Those exposed to both online and TV ads were significantly more likely
to recall the TV spot. Our site also offers online video ads in :10 and :15 spots.
Most Internet users have watched online video; 25% watch regularly, at least once a week. Users regularly see online video ads and 44% have taken some action after viewing an online video ad.*
*Online Publishers Association
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Cross media opportunities exist right now!
Reach Southern California's diverse audience by incorporating
the synergy of television and newspaper into your advertising campaigns.
No matter what your target group, marketing message or budget, KTLA
and the Los Angles Times have a seamless multi-media
package that gives you the most flexible format, placement options, and
rewarding advertising opportunities. Tribune's commitment to the success
of cross media will ensure powerful and efficient custom packages in Southern California with KTLA-TV, the Los Angeles Times, their respective Web sites, and more!
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KTLA-TV is aggressively marketed and promoted via its
own air and Web site, radio, billboards, print ads, contests, and events.
These efforts also bring results to your advertising message.
To promote your business success,
we offer:
• on-air: spots sales, direct response,
paid programming
• online
advertising on ktla.com
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Our Audience
DMA: Los Angeles
DMA Rank: #2
Total Households:
Population of 16.3 million people
TV Households: 5,318,040
for 2002-2003 season |
• coverage
map
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KTLA's reach extends to over 5 million households outside the L.A. DMA.
KTLA is considered one of only 6 superstations in the U.S., a term given
to stations which are carried on at least 50 cable systems across the
U.S.
Find out why
KTLA's audience is right for your product or service.
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Our Programming
KTLA Prime News is a dominant force among late newscasts in Southern California. Prime News also stands as a qualitative leader among many news options in the market.
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Contact Us
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The power to deliver your message
KTLA delivers your message via unique advertising
opportunities. Our television audience delivers
the desirable demos your business needs. The fan base of ktla.com delivers
consumers to your Web site.
Contact KTLA to arrange a consultation. We'll discuss
a custom advertising package designed to deliver.
NOTE: We cannot e-mail or fax paid programming
information. Please provide your contact information. An Account Executive
will phone you.
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Phone:
323-460-5567
Sales Department Fax:
323-460-5994
Address:
KTLA-TV
5800 Sunset Blvd.
Los Angles, CA 90028
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Our station is owned and operated by TRIBUNE.
TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company's broadcasting group operates 23 television stations, Superstation WGN on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.
Online advertising across Tribune's national network
With over 50 Web sites total, Tribune Interactive has a dynamic online presence
with a national reach and local touch. Find
out more about online advertising across multiple Tribune sites. |
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"The CW slated three goals for the season…Much in its presentation suggests it may succeed. It unveiled promising young-adult programming along with ad units and platforms that break new ground."
(Upfront)
Television Week
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88° F
